TWC targets dynamic ad insertion with BlackArrow

BlackArrow, a worldwide provider of advanced advertising solutions for New Television platforms, has confirmed that Time Warner Cable has selected BlackArrow to power a system-wide deployment of real-time, dynamic ad insertion within on-demand content.

Leveraging the BlackArrow system with third-party solutions, Time Warner Cable intends to bring timely, relevant on-demand advertisements to an audience that will include some of the nation’s largest media markets, providing the critical cornerstones that are essential to creating a nationwide footprint of dynamic on-demand ads.  In addition, Time Warner Cable will be able to use the BlackArrow technology to increase the availability of commercial inventory for local and regional sales efforts.

Posted by on May 18 2012. Filed under Advertising, Articles, Targetted.

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