4m England fans to buy a new TV for Euro 2012

England's Gary Cahill

Four million football fans are planning to pick up a new TV ahead of the European Championships.

Research from shopping website VoucherCodes.co.uk reveals three quarters of consumers will be following Euro 2012 at home and almost one in ten (nine per cent) will be purchasing a new TV to watch it on.

These findings are reinforced by analysis from VoucherCodes.co.uk that showed a 30 per cent increase in traffic from savvy shoppers looking for discounts on TVs over the past week. With retailers traditionally offering the deepest discounts in the run up to major sporting events, the shopping site predicts television sales to soar as retailers fight it out for Brits’ hard earned cash.

The research shows Brits will spend an average of £570 – more than enough cash to purchase a 42 inch 3D TV – while 13 per cent plan to spend over £1,000 (€1,250).

Duncan Jennings, co-founder of VoucherCodes.co.uk says: “Over the last few years we have noticed demand for TVs rising sharply ahead of major sporting events. We’re expecting the two weeks before the championships to be a very busy period for Britain’s retailers as consumers look to pick up a bargain ahead of the Euros.”

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