The Associated Press has commenced delivering video news in high definition to customers, culminating a phased rollout that began last year.
AP completed the transition to HD ahead of the 2012 London Olympics in July and the U.S presidential elections in November. It’s the largest rollout of HD by any news agency globally, and is part of AP’s multimillion-dollar investment to transform its entire video business to meet the growing demand for video news from broadcast and online customers.
AP began with entertainment news in November 2011, followed by sports news via its joint venture with Sports News Television (SNTV) in January 2012. AP broadcast and digital customers now have the choice of receiving video content in either HD or SD standard definition.