BBC sport streaming service for 3G

England football fans will be able to watch the team’s Euro 2012 clash with Sweden live using their smartphones and tablets through a new BBC Sport streaming service.

The corporation has used the first full week of the Euro 2012 tournament to test “some exciting new ways to enjoy the football”. This includes a service that optimises the BBC’s live and on-demand streaming coverage of matches on mobile devices, both over WiFi and 3G. The service also offers video highlights of games.

Available through the existing BBC Sport mobile website, as well as the mobile-optimised sport homepage, the video will work in the UK on iPhones and iPod touches with iOS 5 and above, along with the iPad and Android devices at OS 2.2 and above.

“Audience research shows that users are increasingly looking to the web on the go, getting the content they want when, and where, they want it,” Lucie Mclean, the senior product manager of mobile sport and 2012 at BBC Future Media, wrote in a blog post.

“Huge numbers of people already enjoy live and demand video on their desktop, at home or office, and text and data services on their mobile. By offering video across mobile devices we aim to give sport fans the complete picture wherever they are.”

McLean said that following Euro 2012, the live and on-demand video would also be offered on smartphones and tablets for Wimbledon, Formula One, the Open Golf and the Olympics.

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