GlobeCast’s new IPTV platform, MyGlobeTV, has made its commercial debut with the launch of 16 premium Romanian-language channels to US viewers. MyGlobeTV is a television bouquet that brings international and thematic audiovisual content directly to subscribers in the Americas.
This full end-to-end solution provides broadcasters the technical solution for reaching homes in the Americas, and also the necessary marketing and demographics research and support, as well other services including customer support and billing.
In the coming months, GlobeCast will expand the service beyond the initial Romanian offering, adding communities of channels targeted to different audience segments. GlobeCast is in discussions with broadcasters from around the world that wish to be a part of the new platform.
“We unveiled MyGlobeTV at the 2012 NAB Show in April, and we’re very happy now to launch the initial group of channels to the public,” said Emma Brackett, Vice President of Consumer Video Products and Services at GlobeCast. “Broadcasters from around the world now have an additional means of distribution in the world’s largest media market. With MyGlobeTV, they can develop new revenue streams and expand their viewer base by reaching markets not easily accessed via DTH satellite. We will continue to develop the service by adding more channels from around the world that include content from many different genres, such as science, music, history, drama, faith, and culture.”