FreeWheel manages Disney/ABC cross-platform ads

Disney/ABC Television Group’s Digital Media team has signed an agreement with video technology company FreeWheel to manage its advertising and monetise its content across digital channels including video, display, and mobile formats on ABC.com, ABCFamily.com, and ABCNews.com.

ABC is deploying FreeWheel’s flagship product, Monetization Rights Management (MRM) to better manage advertising sales rights, forecast advertising inventory, deliver yield-optimised ads, and monitor campaign performance on behalf of its advertisers and partners. MRM will be used to manage advertising across a multiplicity of partners and devices, and will serve all video, mobile, and display formats.

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