Flash Networks, a provider of mobile Internet solutions, has revealed a significant increase in worldwide traffic and video viewing of sports-related content during the Euro 2012 tournament. Using Flash Networks’ Harmony Analytics, the company observed a 156 per cent increase of traffic to sports sites in Asia-Pacific and a 215 per cent increase in Europe during the final match day.
In addition, in Europe, there was a 210 per cent increase in HTTP streaming of live sports broadcasts during the Euro 2012 final match day, while in Asia-Pacific the increase was only 20 per cent. These statistics were reversed for P2P streaming, with a 123 per cent average increase in Asia-Pacific and a 42 per cent average increase in Europe in June, the month of the competition, compared to the same timeframe during the previous month. These findings reflect the differences in the way Europeans and Asians view football over mobile networks.
Overall, Flash Networks’ results confirm the increasing popularity of viewing special events on the web, which is supported by data recently published by Digital Spy that revealed that 8.3 per cent of British fans watched the Euro 2012 games on the web via a desktop, notebook computer, smartphone, or tablet.