Successful launch of Prima V in Poland and Hungary with Strong

The Strong Group announces the successful launch of the Digital Terrestrial High Definition Receiver Prima V which was brought to the CEE market in April this year.

Strong, a provider of consumer digital TV reception equipment in Europe, has launched a digital terrestrial HD receiver exclusively for Tesco, a British multinational grocery and general merchandise retailer with stores in the Czech Republic, Slovakia, Hungary and Poland, among other countries. Sales started in Poland and Hungary at the end of April and after two months the sales figures are already exceeding expectations. The HD receiver Prima V has so far been distributed in 350 Tesco outlets in Poland and in another 118 outlets in Hungary. Gergö Kende, Sales Director of Strong CEE: “Due to the on-going analogue broadcast switch-off in Poland, which is planned to be terminated July 31, 2013, there is currently a high demand of digital terrestrial receivers throughout the country. We are very pleased with the already high sales numbers in Poland, but also in Hungary.”

Strong’s Prima V is a versatile HD receiver for digital Free-To-Air TV and radio programmes. It can be connected to both newer and older TVs as it is equipped with HDMI for connecting to an HDTV as well as SCART for those who don’t have an HDTV yet. Prima V supports Dolby Digital+* and provides great sound. There is a USB port conveniently placed on the front for recording of TV and radio programmes to an external USB storage device. Moreover the receiver software can be updated via USB. The Prima V is also equipped with multimedia functions and supports a variety of different video, audio and picture formats. The Electronic TV Programme Guide (EPG) gives detailed information on current and upcoming events. Furthermore, Prima V features individual favourite lists, teletext, multi-lingual subtitling and audio track support and much more.

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