BT Vision chief executive Marc Watson told Reuters that winning 38 live matches per season would bring more customers to its fledgling TV base and also to its new faster BT Infinity broadband offering. “It takes a while when you are a telecoms company like BT, where customers have a very fixed idea of what you offer, to persuade them to look at you for other services like entertainment.”
“What we are seeing are the first signs that we are getting traction and that we are making real progress. After the last 12 months, in a challenging market, we have been the fastest growing TV service in terms of net adds, because we offer something a bit different and our credibility is growing.”
BT Vision currently has 700,000 customers (up 23 per cent on the year), signed to various packages that include free-to-air broadcast channels, paid-for channels such as Sky Sports 1, on-demand movies and the ability to pause and rewind television, all at different price points.