Mobile content worth $18.6bn in 2017

According to a market report published by Transparency Market Research, the global mobile content market was worth $6.5 billion in 2011 and is expected to reach $18.6 billion in 2017, growing at a CAGR of 19 per cent from 2011 to 2017. Mobile games are expected to be the largest market segment at $11.4 billion in 2017.

In the overall global market, the US mobile content market was the largest regional market with a revenue share of 30.3 per cent in 2011. Moreover, faster adoption of mobile content in the region will significantly increase the market share of the US to 41 per cent in 2017.

The mobile content market comprises of mobile games, mobile music and mobile video. In the overall mobile content market, mobile games were the largest market segment with a revenue share of 53.3 per cent in 2011. The segment will further consolidate its position with 61.7 per cent market share in 2017. The global mobile games market was worth $3.5 billion in 2011 and is expected to reach $11.4 billion in 2017 with a CAGR of 21.9 per cent from 2011 to 2017.

The mobile content market growth is largely fueled by the rapid increase in disposable income, advancement in mobile devices with high end multimedia functionalities and continuous product innovations (innovative new content). In addition, increase in mobile bandwidth and rising popularity of mobile devices among the elderly population is also adding to the growth of the market.

Key factors that impact the mobile content market while purchasing mobile content include content features, innovation and smart devices in the market. The analysis indicates that mobile music and video revenue is expected to decline with the growth in cloud based services and thus would influence the purchasing decision of users. Stakeholders may find the market entry barriers to be on the higher side for the mobile content market due to higher competition in this segment.

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