RESEARCH: Netflix users streaming more TV programming

Following the announcement earlier this year by Netflix that its members had enjoyed more than two billion hours of streamed video in Q4 2011, a recent Nielsen survey shows 19 per cent of the respondents prefer to use the service for TV or TV-like programming, an increase of eight per cent compared to 2011.

Nielsen notes that the increase comes in the wake of Netflix not just inking partnerships to re-air programming but also jumping feet first into production itself, rolling out original content – such as the eight-episode Lillehammer starring former Sopranos sidekick Steven Van Zandt or the upcoming Orange is the New Black. The company has also made headlines for resurrecting beloved sitcom Arrested Development.

Increasing original content could help to drive Netflix users to stream even more TV-like content in the future, suggests Nielsen.

Conversely, subscribers mainly streaming movies dipped from 53 per cent in 2011 to 47 per cent in 2012. Nielsen says this proves that consumption of media happens opportunistically, Netflix users who prefer to watch both movies and TV shows equally remained relatively flat – 36 per cent in 2011 and 35 per cent in 2012.

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