Microsoft and PPTV deliver cloud-based online TV service

Microsoft and PPTV, China’s leading Internet TV service provider, signed a strategic partnership memorandum today to launch PPTV Asia TV Networks (ATN) platform on Windows Azure. This one-stop Internet TV service platform will offer content and service providers a new scale of business opportunities. This is also Microsoft’s first cloud-based collaboration with a local Chinese new media company.

PPTV will adopt Windows Azure as the core infrastructure platform for PPTV ATN. PPTV ATN will provide a cloud-based Internet TV solution to satisfy the growing global Internet TV demand. PPTV will also continue to explore the collaboration opportunities with Microsoft on online TV, media service platform and Content Delivery Network (CDN) for its next generation domestic market needs.

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