Video tops Android to connected TV beaming

Zapstreak, the mobile SDK for Android app developers, has published data that has been collected via Shortbeam, the company’s showcase app launched on Google Play in March this year.

With Zapstreak’s technology embedded within a media app (video, music and images), user’s can push music streams, videos or images to a connected TV using DLNA (Digital Living Network Alliance), adding a new dimension to the viewing experience at home. Using this technology within Shortbeam, users have been able to beam content from their apps to a connected TV screen.

Stats taken from Shortbeam in the period between June – July 2012 include:

– 470 hours of beamed content in total – equivalent of 19.5 days
–     Average time of 2 minutes and 13 seconds
– This is broken down into:
65 per cent – video
17 per cent – music
18 per cent – images

With the rise of Instagram and photography apps in general, it may come as a surprise that images are so far behind video when it comes to the type of content viewed. The ability to view videos from YouTube, Reddit TV and new players like Socialcam are obviously a huge draw for many.

The increase in of cameras available across nearly all smartphone models also goes some way to explain the rise in content being taken from handsets to the TV screen. HD content is available from the palm of our hands and on the big screen in our living rooms.

However, aside from all this, what’s clear is that the demand for content never waivers. With the proliferation of smartphones, tablets and connected TVs, the hunger for more content, anytime and anywhere, rages on.

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