Capablue, specialists in connected TV solutions, has joined forces with audio watermarking technology provider Intrasonics to create intelligent second screen solutions that meet consumer demand for more interactive experiences and deliver additional revenues to broadcasters.
By integrating Intrasonics’ technology into its Connected platform, Capablue hopes to enable broadcasters and content owners to drive audiences back to their linear programming by creating a unified viewing experience across all devices. Consumers will be able to engage directly with a programme on the TV using an interactive smartphone or tablet app with automatic content recognition and time sync. Applications include play along game shows, audience participation, loyalty and social TV viewing, interactive advertising and audience measurement.
“We all know people use companion devices to surf the Internet or social network whilst they watch TV so broadcasters are basically competing with these devices for attention,” said Capablue CEO Tom Cape. “What the market needs is solutions that encourage viewers to engage with what’s on the main TV rather than the unrelated content on their mobile or tablet. Intrasonics is delivering some of the most innovative solutions we’ve seen to date so it’s great to be working with them to create solutions that can actually make that happen.”