Nativ delivers media asset management industry first at IBC 2012

Nativ has today announced the  launch of its revolutionary new platform Mio v5.0, the  first enterprise media asset management and workflow  solution with built-in social collaboration and  browser-based editing.

Making  its debut at IBC 2012, Mio v5.0 will enable broadcasters,  production companies and other content owners to take back  control of their assets and truly manage their entire  content workflow, from creation to consumption in one place.  The  scalable and robust platform represents an  entirely new way of accessing content management and  production solutions and enables customers to  cost-effectively maximise the use of their skilled internal resources.

Mio v5.0’s unique  new features include:
·         Project  workspaces  with advanced social features for ‘real-time’ global  collaboration; remote working; and increased visibility of  cost and resources on a per-project basis.
·         Browser-based,  frame accurate editing  to eliminate the cost and complexity of moving large assets  in and out of the cloud for simple media manipulation.
·         Shot  logging, enhanced search and deep indexing  to organize huge volumes of archived content for easy search  and access. Also allows for enhanced review and approval.

Based on Nativ’s  signature MioEverywhere platform, Mio v5.0 will give content  owners the ability to quickly  respond to rapidly changing consumer demands for more  content on more devices by combining the benefits  of MioEverywhere – remote  ingest, asset management, workflow automation, content  repurposing, distribution and advanced reporting – with these  revolutionary new features.

“The broadcast and  production industries know how to embrace innovation in  order to do what they do best and that is to create and  deliver great content. By bringing editing, workflow and  asset management together in the one platform content owners  will be able to enhance their ability to process  time-critical content accurately and cost effectively,” said  Nativ CEO Jon Folland. “Combining  logging, editing and collaboration with enterprise  workflow and asset management is one of the final  obstacles in cloud-based workflow management. It saves downloading and uploading huge files in and out of the  cloud and Mio v5.0 has been designed specifically to  overcome that hurdle. With that in mind I am  really excited to introduce it at IBC.”

Mio  v5.0 will be on display at  Nativ’s IBC stand 4.A61e. MioEverywhere has been named as a  finalist in the ConnectedWorld.tv awards “TV service  delivery” category.

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