Advanced Television

Sky, James Cameron team up for 3D Ryder Cup

September 10, 2012

3D pioneer James Cameron

Sky has joined forces with 3D production company CAMERON | PACE Group – founded by Hollywood film director James Cameron and Vince Pace – to deliver live 3D coverage from Medinah Country Club, Illinois beginning September 28th.

The Sky 3D channel will show more than 30 hours of live coverage of The Ryder Cup and the technology and experience available two years on from the first 3D Ryder Cup broadcast on Sky at Celtic Manor in 2010, will enable what Sky suggests will be another truly immersive experience.

Cameron suggested that by drawing on CAMERON | PACE Group’s global expertise in live 3D sports production, Sky’s coverage would offer 3D viewers an exhilarating perspective on the one of the world’s most popular sporting events.

John Cassy, Director, Sky 3D, said that building on what had already been a spectacular summer of sport on Sky 3D – including comprehensive 3D coverage of the Olympic Games – Sky was continuing to forge ahead in delivering unique and immersive sporting experiences to its customers.

The coverage of The Ryder Cup comes two years on from the launch of Sky 3D, Europe’s only dedicated 3D channel, which launched with live 3D coverage of the previous Ryder Cup from Celtic Manor in Newport in 2010. Since then, the Sky 3D channel has shown live 3D coverage of the US Masters golf tournament in 2011 and 2012 and 11 other sports in 3D, including Premier League Football, UEFA Champions League Final and Aviva Premiership Rugby Union.

Sky 3D has attracted more than a quarter of a million Sky customers, who have enjoyed a wide range of 3D programming including acclaimed documentaries such as the BAFTA-winning Flying Monsters 3D, as well as a selection of blockbuster 3D movies.

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