Web surfers look to social media for content recommendation

Three quarters of people are picking online content via word of mouth or suggestions from Twitter and Facebook, according to a report by video search specialists blinkx.

The company’s Matt Scheybeler said: ‘We use search as a starting point less often and instead we’ve become comfortable scanning and processing long streams of information – Facebook pages and Twitter feeds – a content universe delivered to us by our friends and the people we follow, and increasingly we’re accessing that content through tablets and smartphones.’

The survey also showed 58 per cent of people now use portable devices to view content, while 35 per cent watch videos on desktop computers or TV.

And 42 per cent of those aged 18-24 now name videos as their favourite source of information and would rather watch their content on demand. It is predicted there will be 1.3 billion online video viewers by 2016.

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