Canadian communications and media company Shaw Communications is taking the battle to OTT providers such as Netflix by launching Shaw Go, a service delivering the latest premium television programmes to customers anyplace, anytime on popular mobile devices, including the Apple iPad and new iPhone 5. The first phase of Shaw Go is the Movie Central app, delivering the latest seasons of HBO Canada and Movie Central programming direct to Internet-enabled devices of Shaw and Shaw Direct customers who subscribe to Movie Central.
“Shaw Go is our answer to consumers who want TV everywhere – to access content on the go and on demand. In the coming months, we will deliver to Shaw customers the most user-friendly, innovative and convenient ways to enjoy their favourite TV shows, movies and sports,” said Peter Bissonnette, President, Shaw Communications. “Popular HBO TV shows and blockbuster Hollywood movies delivered by Movie Central are just the beginning of what customers can expect from Shaw Go. With Shaw, they won’t miss a thing.”
With Shaw Go and the Movie Central app, Shaw Movie Central subscribers can now watch new seasons of popular HBO original series such as Game of Thrones, True Blood and Boardwalk Empire, as well as favourite movies including The Iron Lady, J. Edgar and The Artist – wherever and whenever they choose.
In the coming months, Shaw Go will expand to include live streaming TV, On Demand content and a selection of family-focused programming. The Movie Central app is provided at no extra cost to Shaw customers who currently subscribe to Movie Central as part of their TV package. To begin watching their favourite movies and TV shows anywhere, customers will need to download the app, currently available for Apple iOS devices, by visiting www.shaw.ca/shawgo.
Shaw descibes the Shaw Go Movie Central app as “a leap forward in content delivery” offering Shaw customers an unparalleled experience combining ease of use, alongside a compelling interface to enjoy the best TV and movies on the go. The app provides several features that enhance the user experience, including intelligent streaming, which provides the most optimal video quality based on Internet connection speed, and video bookmarking, which allows customers to stop and resume video playback at their convenience.