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Rightster, the video distribution and monetisation specialist, delivered more than 100 million worldwide views and 100,000 social media shares in the month of September. The company jumped to 11th position in the most recent comScore YouTube Partner Channels rankings (August 2012), up from 16th position three months earlier.
The Rightster multi-channel network has grown to encompass 224 channels across many news, sport, fashion and entertainment publishers including high-profile names such as ITN, the Guardian and SNTV. Much of the audience
Mush of the audience and traffic makeup is skewed towards a younger and tech savvy audience, evident in the fact that 44.2 per cent of users are under 34 and 37.1 per cent of video views come from mobile devices.