The four UV-enabled titles; Doctor Who Series 7 Part 1, John Bishop’s new stand-up title Rollercoaster, the new Top Gear special commission and Attenborough: 60 Years in the Wild – the forthcoming retrospective on Sir David Attenborough’s sixty years in natural history broadcasting – will be released from late October onwards. Both the DVD and Blu-ray for each title will be UV-enabled.
UltraViolet (UV) technology will give purchasers of BBC Worldwide’s physical DVDs the additional right to a free digital copy of the programme or show which can be easily redeemed and subsequently seamlessly accessed via an ever-increasing array of devices including computers, tablets and smartphones. Streaming and download access are supported to enable both online and offline viewing.
Claude London, Digital Director for BBC Worldwide Consumer Products, said the BBC was embracing a new era for home video – the UltraViolet era. “We hope UV will empower consumers to build digital entertainment libraries and continue to enjoy BBC Worldwide releases either at home or on the move. We will continue to work as part of the UV consortium and with our supporting partner Flixster on further releases for early 2013,” he confirmed.
Centred on interoperable cloud-based account management and content delivery, UltraViolet has been developed through DECE (Digital Entertainment Content Ecosystem) – an open cross industry consortium including the major movie studios, technology providers, consumer device makers, entertainment retailers and video service providers.
For its initial slate of UV-enabled titles, BBC Worldwide has teamed up with content delivery partner Flixster which will also act as the supporting site for consumers to redeem the digital copy of their purchases. Details concerning the redemption process will be provided on a leaflet, designed in collaboration with other participating studios, which will be in the DVD case. Post-launch, users will be able to visit a BBC Worldwide site for further information after which they will be automatically transferred to the relevant Flixster location.