Astro partners YouTube to boost distribution

Astro Digital, a subsidiary of Astro Malaysia Holdings, has entered into a strategic collaboration with Google to extend the distribution of its Astro branded content to Malaysia and the rest of the world via YouTube.

Astro Malaysia Chief Operating Officer Henry Tan said Astro will capitalise on new technologies and develop new products to expand its customer reach and enhance its service proposition to consumers.

This partnership will widen the distribution of its Malaysian content onto digital platforms such as YouTube, so that the company can go beyond the household to access non-Astro customers as well as Malaysians living abroad or anyone in the world, who are interested in the company’s content offering. In total Astro has 14 channels on YouTube.

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