In advance of TelcoTV, the largest conference and expo focused on video broadband network service providers in the US, a preview of results from the annual Heavy Reading State of the Video Consumer Survey have been released. Complete findings from the 2012 survey will be presented during a keynote address by Aditya Kishore, Senior Analyst, Heavy Reading on Wednesday, October 24, 2012.
Heavy Reading’s State of the Video Consumer Survey, now in its fifth year, is an annual report that reveals consumer opinions about video consumption across device platforms, provider perceptions and satisfaction levels with video services.
Highlights of the 2012 survey include:
Other key findings:
“The findings from this survey illustrate that there is a willingness by consumers to pay for flexible models for premium video delivery services. In fact, there is more interest in these models for in-home usage rather than mobile,” says Kishore, a 15-year veteran of the consumer media industry. “It’s fitting that a key theme at this year’s TelcoTV is profitable services, as the survey results reinforce the opportunity for broadband network service providers to generate revenue through premium video delivery services.”