BBC Trust reviews Red Button again
The BBC’s online and Red Button services are to be reviewed by its governing body, the BBC Trust. It will examine whether both services have “adapted to changes in technology, media and audience behaviour”.
A public consulation will run until January 23rd 2013. It is the first time the online service has been examined by the trust since 2008, after which its budget was increased by £52.7 million (€65m).
Red Button was last reviewed in 2010, when the trust concluded it was “widely used” but could be affected by upcoming cost-saving measures. A number of Red Button options have been cut since then.
BBC trustee Suzanna Taverne, who will lead the review, said: “The BBC’s digital offer is constantly evolving – last time we examined BBC Online, the now firmly-established iPlayer did not even exist – so it is particularly important to review these services regularly. We know that what digital achieved at the Olympic Games was just the beginning, and the BBC’s online and Red Button services will become even more important in future.”