The Communications Commission of Kenya (CCK) has expanded the dealership of digital decoders from four to 60 to create competition and bring down prices.
The new entrants will compete with the existing pay-TV providers StarTimes Media and Multichoice and Free-to air dealers Professional Digital System and Microville Solutions.
The market has recorded sluggish sales of free-to air set-top boxes with less than 10,000 sold. This is despite nearly 70 per cent coverage of digital signals in the country.
Kenya is in a race to beat the 2015 global deadline for switching to digital television.