NDS at SCaT India 2012: Delivering on the promise of digitisation

NDS now part of Cisco, has announced that at SCaT India 2012 it will showcase proven solutions that enable the streamlined and cost-effective deployment of future-ready digital pay-TV services in India.

Highlights:

– At SCaT India 2012 NDS will demonstrate proven solutions, developed locally to support the deployment and growth of digital cable TV services in India. Addressing all tiers of operator, NDS technologies provide cost-effective and future-ready solutions to support its customers through the digitisation process and as they expand their services.

– With solutions currently deployed in over 3 million cable TV homes – equivalent to over 50 per cent of all digital cable subscribers in India – NDS is at the forefront of supporting Indian operators through the digitization process.

– NDS counts a number of cable operators in India as customers, including: ADN, Atria, CCN, Darsh Digital, DEN Networks, GTPL, Hathway and JAK Communications. As part of its presence at the show, NDS will be showcasing deployments for DEN Networks and Hathway.

Supporting quotes:

SN Sharma, CEO, DEN Networks limited: “Underpinned by NDS technologies, DEN is one of the fastest-growing MSOs in the Indian cable TV industry. The programme to digitalise cable TV networks has significantly changed the dynamics of the market and innovation and time to market now dominate. Today, we have more than a million satisfied digital cable TV viewers on our platform and this has been made possible due to NDS’ market leading technology and intuitive user-interface. NDS has effectively partnered with us to deploy new technologies and next-generation services such as interactive TV and HD.”

K. Jayaraman, MD and CEO, Hathway Cable and Datacom Ltd: “As NDS’ partner since 2003, I have seen the company evolving as the market leader in India. NDS has come a long way and now supports some of the leading cable operators and DTH players in the country. Our association with NDS has always allowed us to upscale our technology and rapidly grow our subscriber numbers. NDS’ local R&D and support facility does a commendable job in the overall execution of a particular technology. The company has supported us to offer new services and advanced features for a superior viewing experience which in turn will satisfy our customers and encourage growth.”

Jayant Changrani, Country Head and General Manager – India, NDS, now part of Cisco: “The Indian pay-TV industry is in a state of flux and our role as solutions provider is to support our customers through this transition by providing the most effective technologies and a differentiated, revenue generating platform that enables them to satisfy and grow their subscriber base.” He continued “At SCaT 2012 we will be showcasing solutions that provide the most accessible framework for digitisation and the monetisation of television services.”

Demonstration at the show will include:

End-to-end solutions with additional revenue generating opportunities; including digital video recorder (DVR) functionality, video on demand (VoD), progressive download, interactive services and HD.

Customisable electronic programme guides, that enable operators to further differentiate their offering and build their brand identity. Including through the deployment of addressable EPG based advertising.

Scalable, managed solutions, enabling even the smallest operator to launch digital cable TV services with significantly reduced, hardware, software and operational costs.

SCaT India 2012 takes place at the World Trade Centre in Mumbai between 3rd and 5th November and NDS will be exhibiting on stand A2-A3 in Hall-A.

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