Ono sees slow TiVo take-up
November 7, 2012
Spanish cable operator Ono has reported an additional 22,000 TiVo customers during the third quarter, taking the total number of subscribers of its next-gen DVR service to 56,000.
Although the service currently has the capacity to reach 6.5 million households it has not yet taken off in Spain. The company says it is getting very positive customer satisfaction results in surveys.
“Although this product has been launched fairly recently, we believe there are signs of positive market acceptance as showcased by the positive momentum in customer acquisitions, the low churn levels and the excellent satisfaction metrics,” Ono said in a statement,
Ono’s TV subscriber base declined by 15,000 in the third quarter, settling on a total of 882,000 as of September 30th, 2012.
Despite losing TV customers, Ono has seen successful with its bundling propositions and 85 per cent of its subscribers now take more than one service, with each customer taking an average of 2.26 services.
The operator reported Q3 revenues of €392 million, up 5.5 per cent year-on-year.