thePlatform, the white-label video publishing company, and Conviva, a specialist in real-time viewer experience optimisation and advanced analytics, have formed a partnership to provide Conviva’s patented video analytics capabilities to customers of thePlatform. Conviva Viewer Insights will be offered as an integrated component of thePlatform’s mpx video publishing system, providing an additional layer of dynamic reporting within the mpx console.

With this new capability, publishers can quickly access real-time statistics related to the consumer experience, engagement, and the relationship between high quality viewing and audiences within players and across devices. Streaming quality, content trending, and video player performance are just some of the enhanced reports available. This new analytics component is fully integrated and available, at no additional cost, for customers of mpx and mpx Essentials. Customers can also work with Conviva to seamlessly incorporate additional analytics and stream optimization services from Conviva.

“We continually strive to deliver added value and innovations to our customers by working with best-in-class partners,” said Ian Blaine, CEO of thePlatform. “With Conviva, we now provide customers with a seamless set of advanced monitoring and reporting features to help them drive their business forward.”

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