4oD goes multi-device
UK’s Channel 4 has announced a range of initiatives for its online platform 4oD. From next year, Channel 4 will become the first commercial broadcaster to launch free ad-supported offline viewing, meaning viewers will be able to download and watch
Channel 4 shows to various devices, including smartphones and tablets. Viewers will be able to pause a programme on 4oD on one platform and then resume watching from the same point on another device.
Also, all of Channel 4′s main channels will be available to watch live on iOS and Android devices from early 2013.
Channel 4 said that its database of registered viewers will exceed six million this month, with registrations currently increasing at a rate of over 10,000 a day.