Online ad spend to reach $143bn in 2017
Global online advertising revenues will reach $143 billion in 2017, according to a report from Digital TV Research. The Online Advertising Forecasts report estimates that the 2017 total is more than double the $66 billion recorded in 2010 and considerably up from the $92 billion predicted for 2012.
The US will remain the dominant territory for online advertising expenditure. Its share of online advertising revenues stay at 40 per cent of the global total, although its online ad spend will grow from $26,040 million in 2010 to $58,133 million in 2017. The UK will retain second place, recording $11,724 million in 2017. China will overtake Japan to take third place in 2014. China’s online advertising revenues will grow from $2,600 million in 2010 to $10,808 million in 2017.
Report author Simon Murray said: “This impressive global online advertising growth will be helped as more and more households covert to fixed broadband. By 2017, 745 million homes in 40 countries will subscribe to fixed broadband, up from 473 million in 2010. The 2017 total represents 49.2 per cent of total households, up from 33.5 per cent at end-2010. So, online advertising per fixed broadband household will increase from $139 in 2010 onto $165 in 2012 and to $197 by 2017.”