PlayJam brings Disney games to Smart TV

PlayJam is to further widen its family appeal in a deal with Disney across EMEA, that will bring a range of branded content to the PlayJam Games Network.

PlayJam will launch Disney game bundles comprising of titles based on a wide range of highly popular properties. Powered by PlayJam’s Platform, the games will feature within a dedicated Disney area of the PlayJam Games Network. Titles will be compatible with PlayJam’s second screen application, allowing users to control the games using Android and iOS devices, providing for a richer, more engaging experience.

Says Anthony Johnson, CMO PlayJam, “We are overjoyed to be working with Disney – one of the most diverse entertainment brands – to bring a number of its beloved characters to smart TV. We are a huge believer that family content will form a key part of the overall content mix on such platforms, which sit at the very center of the home”.

Matt Carroll, Commercial Director, Disney Interactive says: “By working with PlayJam we are able to further enhance the way our content is distributed, providing fans with broader access to our iconic games through smart TV devices.”

Posted by on Nov 14 2012. Filed under Articles, Connected TV, Content, Games.

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