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Modern Times Group (MTG), the international entertainment broadcasting group, has signed a channel distribution agreement with Boxer TV-Access A/S (‘Boxer’) in Denmark, which will significantly boost the national penetration of MTG’s TV3 and TV3 PULS Danish free-TV channels.
The Group also announced that it has signed an agreement with Canal Digital Denmark to further strengthen its pay-TV offering in Denmark by adding C More Entertainment’s Canal 8 and Canal 9 pay-TV channels to MTG’s Viasat’s satellite pay-TV platform.
The agreement with Boxer will make MTG’s TV3 and TV3 PULS free-TV channels available on Boxer’s platform in Denmark from January 1st and July 1st 2013, respectively. This additional distribution will boost the national perceived penetration of TV3 from 67 per cent to approximately 76 per cent, whilst TV3 PULS’ penetration will increase from 46 per cent to approximately 54 per cent. MTG joint venture channel TV 2 Sport will also be made available on Canal Digital’s satellite pay-TV platform in Denmark from 1 January 2013.
TV3 and TV3 PULS will be available in the Boxer “Mini”, “Mix” and “Max” channel packages. TV3 will also be made available to all Boxer subscribers for an introductory period between 1 January and 28 February 2013.