Virgin renews target advertising commitment
Virgin Media says it will start targeted advertising ‘soon’ but that it would launch a full-scale service in 2013. Virgin originally promised targeted services for the second quarter of 2012 – see here
Mark Brandon, commercial director of Virgin Media told the Future TV Advertising event that the operator would leverage data provided by third parties as well as its own data in launching the service. Brandon said Virgin Media was also developing advanced on-demand advertising services for the TiVo platform.
Brandon said in some cases, Virgin Media would sell the advertising itself, while in other cases it would take the broadcaster’s existing advertising, he said.