HBO Asia, and Eros International have made a joint announcement to launch two new premium advertising-free movie channels, HBO Defined and HBO Hits, in India.

Thie collaboration between two entertainment giants brings the best of Hollywood and Bollywood together in India’s pay TV movie space.

Kishore Lulla, Executive Chairman of Eros International plc said, “I am very excited about building the Eros brand in Premium Pay Television, particularly with an industry leader such as HBO Asia. There are few global companies that have mastered the premium film and TV space like HBO and their global success says it all. We look forward to cultivating new spaces together in India and especially the development of HBO content for TV and online.”

Categories: Articles, Content