Advanced Television

Ericsson for Telefonica GVP

December 12, 2012

Telefonica is implementing its Global Video Platform (GVP) through a multi-year contract with Ericsson for integration and implementation. The GVP is designed to allow subscribers to access video services such as live TV, video on demand and premium services, simultaneously over any network for any device.

GVP will unite components from suppliers across middleware, OTT back-office, digital rights management systems and content management systems. Telefonica’s own R&D unit is to develop and launch the user interface.

Paolo Colella, head of consulting and systems integration at Ericsson, said: “Our role as prime system integrator is to make the service seamless across the multi-vendor environment, and with our managed services we ensure the global video platform runs with the high level of quality expected every day by Telefónica and their customers.”

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