The Channel 6 Consortium has announced an agreement with Sony Pictures Television (SPT) Networks in the UK for the provision of a range of services to support ‘LondonTV’, the Consortium’s proposed local channel for London. Under the agreement, SPT Networks will be a programme schedule provider and deliver creative services for the new channel in the event of a successful bid. In addition, SPT Networks’ UK advertising sales house, Dolphin Television, will handle all advertising sales for LondonTV on behalf of Channel 6.
Channel 6 is backed by Archant, Tindle and Trinity Mirror, London’s three main local newspaper groups. The deal will support LondonTV in building audiences and advertising revenues from launch, helping underpin its broader mission to produce thousands of hours of high quality local news and current affairs each year. Based in London, SPT Networks’ UK experience operating a portfolio of eight UK channels will enable it to offer economies of scale and proven expertise in the marketplace to LondonTV.