Spain agrees DRM systems for HbbTV
December 14, 2012
From David Del Valle in Madrid
The Spanish electronic industry and TV broadcasters have agreed to use a common DRM system to protect HbbTV services and content, according to AEDETI – Spain’s interactive TV trade body incorporating interactive digital audiovisual media covering the entire value chain between between application developers and equipment manufacturers.
Marlin (Intertrust) and Microsoft-sponsored Playready DRM systems will be used to guarantee the “interoperability between the different HbbTV services in Spain” opening the door to “new business models”, said the Association.
It is expected that the first HbbTV sets equipped with the approved DRM systems will launch in the first quarter of the year allowing consumers to access a wide range of added-value services “with the guarantee that they are protected against piracy”.
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