Topping a poll of ‘good’ brands for 2012 was the BBC iPlayer with a score of 30, followed by department store John Lewis at 24.6 and Amazon in third with 24.1.
BrandIndex pollsters questioned a different set of 2,000 people every day, asking whether they had heard anything positive or negative through advertising, the media or word of mouth about a whole host of brands, to calculate a daily score.
Apple’s reputation also took a hit, with anger over its new mapping software, an underwhelming iPhone 5 launch and protracted legal battles with rival Samsung. It had been sixth in the 2011 list with a score of 24.6, but it fell to 15 points in 2012. However, its iPad did well individually, with a score of 20.2 thanks to the popular launch of the iPad mini.
The BBC suffered from the Jimmy Savile scandal, although individual parts of the corporation maintained a strong score.