Modern Times Group (MTG), the international entertainment broadcasting group, will launch its fourth free-TV channel in the Czech Republic on February 1st 2013. The new nationwide channel – ‘Prima ZOOM’ – will be focused on a male audience over 35 years of age. The channel complements MTG´s existing free-TV channel portfolio in the Czech Republic, which currently comprises of ‘Prima Family’, ‘Prima COOL’ and ‘Prima Love’.
Prima ZOOM will be broadcast daily between 08:00 and 02:00 and feature documentary and factual entertainment programmes from the BBC and other international content providers. The channel will be available in the Czech digital terrestrial network, as well as in the basic packages of a number of satellite, cable, and IPTV pay-TV operators, and will have a household penetration of well over 90 per cent from launch.