Virgin Media: 4G is too expensive

A Virgin Media survey has revealed that 90 per cent of UK consumers won’t change mobile operators just for 4G, with most thinking the service is too expensive.

The Internet service provider carried out a survey of 2,000 smartphone subscribers, 1,800 of which answered that they won’t be switching to a 4G mobile operator yet.

According to the survey, 61 per cent of UK consumers are reluctant to switch due to the cost of 4G mobile tariffs. A Samsung Galaxy S3 LTE currently costs £150 on a 24 month £36 tariff, which comes with just 500MB of data

George Wareing, director of mobile and broadcast at Virgin Media Business said, “Of course price will always be a factor with consumer purchasing decisions.

“However, by taking a holistic approach and giving customers a better understanding of their services, operators will be able to differentiate themselves not just on price but on a better all-round service, setting themselves up perfectly to roll-out future technology such as 4G.”

That’s not the only reason consumers are reluctant to switch mobile providers – 34 per cent were concerned the lack of network coverage. In addition, 22 per cent said that they would want a more reliable mobile data connection before signing up to a 4G contract.

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