KPN is launching a new pay TV service for Belgium. Snow, will combine a TV, Internet and telephony bundle competing with existing providers Telenet and Belgacom.
Snow will be marketed separately from KPN Belgium’s existing mobile offering Base, it will offer 33 channels including public broadcast channels from France and the UK.
Snow includes French and Flemish options. The French service includes all the channels of UK broadcaster the BBC – BBC One, Two, Three, Four, CBeebies, BBC HD, BBC World News, BBC Entertainment and CBBC – as well as France 2, 3, 4 and 5, TF1, LCI and TV Breizh from France, Belgian Francophone channels La Une, La Deux and La Trois, RTL TVI, Club RTL, AB3, MCM één, Canvas, Ketnet, OPTV, Trace Sports, Viacom’s MTV, Nickelodeon and Nick Jr, Disney, Disney Junior and Disney XD, Turner’s CNN and Cartoon Network, National Geographic Channel and Discovery Channel.
A triple-play pack costs €39 a month, while internet and fixed phone together without TV is available for €35. Additional channels are available both in Flemish and French versions either à la carte or in mini-packs, with a kids pack available for €6. Additional multi-screen offerings are available €3, with additional SnowBox set-tops available for second screens for €6 a month.
KPN openned the service by sending individuals dressed as snowmen to the headquarters of rival services Telenet, Begacom and VOO bearing placards with the slogan “All you need is Snow”.