CBS says ‘Hopper’ should cost Dish $5 a sub

CBS CEO Les Moonves has placed his cards on the table as far as Dish Network’s automatic ad-skipping technology is concerned. In court papers filed in the dispute between the network and Dish, Moonves says that Dish has two options: either close down the AutoHop functionality for Dish DVR users, or else pay CBS an extra $5 per subscriber to compensate CBS for the lost ad-income.

David Shull, a Dish SVP, in court papers, says during carriage negotiations several affiliate groups as well as CBS have asked that Dish subscribers be “prohibited” from using DVRs and AutoHop.

Posted by on Feb 15 2013. Filed under Advertising, Articles, Policy, PVR, Regulation.

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