Rentrak measures DVR and VoD viewing

Rentrak, a company that precisely measures movies and TV everywhere, announced the release of Total Audience Viewing which combines DVR and VoD viewership information with that of the live TV audience.

Previously, no report has shown the total audience viewing lift of programme audiences over a month period of time (28 days). With the new release, advertisers, agencies and networks will benefit from insight that shows which programmes provide the greatest percentage of DVR and VoD lift over the extended period. The reports will be made available as an optional series of Rentrak services.

“We believe in leaving no ‘eyeballs’ behind and realise that DVR and VoD viewing continues to grow greatly beyond seven days,” said Bill Livek, Rentrak’s Chief Executive Officer. “With a report that looks at a month of TV viewing, both networks and their agency clients can discover the true audience shift and lift beyond a week.”

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