Super Bowl XLVII caps season of successful NFL global distribution with RRsat
February 20, 2013
RRsat Global Communications Network, a provider of comprehensive digital content management and global distribution services to the television and radio broadcasting industries, has successfully wrapped up distribution of the 2012-13 NFL regular season games and playoffs to Europe and Asia including a live broadcast of the memorable 2013 Super Bowl.
In November 2012, RRsat acquired SM2 Sports & Media Solutions, a premier provider of international sports distribution and syndication services, and took over the main responsibility for delivering the NFL’s regular season games, playoffs, Pro Bowl and Super Bowl throughout Asia and Europe via its satellite and fibre networks.
During the regular season, RRsat delivered up to eight simultaneous games every Sunday, as well as Monday Night Football and Thursday Night Football. During the 2012-2013 playoffs, RRsat delivered all games to Europe and Asia followed by the Pro Bowl and Super Bowl XLVII. The advantage of the RRsat solution was providing the NFL with complete Dolby audio remapping and very high data rates on both satellite and fiber for all their HD games.
“RRsat’s end-to-end solution allowed the NFL to deliver high quality, HD transmissions of season and postseason games to millions of fans across the world in real time, with 28 audio versions tailored for each market,” said Jeff Lombardi, Director of International Production Operations, NFL Films.
“RRsat is proud to have provided a live sports delivery solution that enabled the NFL to transmit the complete season of its iconic games, as well as the Super Bowl, to viewers worldwide in real time,” said Avi Cohen, CEO of RRsat. “We look forward to helping the NFL expand the international reach of both its season and postseason games. Our flexible infrastructure and advanced solutions proved equal to the rigorous demands of broadcasting the most exciting US sports event of the year to fans throughout the world.”