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Modern Times Group (MTG), the international entertainment broadcasting group, has signed a multi-year agreement with BSkyB to distribute the Sky Sports News HD channel on its Viasat satellite platforms. It marks the first time the channel has been made available to an international audience.
MTG will include the channel in its Nordic offerings on an exclusive basis from the end of February, and add it to the Baltic platforms later in year. The exclusive agreement also enables MTG to include Sky Sports programming content on its Nordic and Baltic TV channels, as well as on its Viaplay online pay-TV service across the Nordic countries.
MTG will distribute the Sky Sport News HD channel on its Viasat satellite pay-TV platforms, as well as in its channel packages on third party cable TV and IPTV networks, in Sweden, Denmark, Norway, Finland, Estonia, Latvia and Lithuania. MTG also has the rights to include selected Sky Sports premium programming content each day on its TV channels and on Viaplay, including content from popular shows like Soccer AM, The Fantasy Football Club and Deadline Day.
Rob Webster, Commercial Group Director, BSkyB, said: “The demand for high quality sports news has never been greater and we’re delighted to be working with MTG to bring the full Sky Sports News channel to an international audience for the first time.”