Rovi and LG renew DivX licensing agreement

Rovi and LG Electronics have agreed to renew a multi-year worldwide DivX licence. In addition to renewing LG’s long-standing support for DivX video playback in LG consumer electronics devices, the agreement also includes the licensing of DivX Plus Streaming for LG mobile devices. The inclusion of Rovi’s adaptive streaming format will enable LG to deploy mobile devices compatible with a range of video services from retailers, operators, and content owners, and that deliver an enhanced streaming experience to consumers.

“Our collaboration with LG results in products with the ability to provide optimised video playback across a variety of screens,” said Simon Adams, SVP, Sales and Marketing, Consumer Electronics, Rovi Corporation. “In addition to extending our technology relationship with LG, this agreement adds to the incredible support we are receiving from the industry for DivX Plus Streaming.”

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