Tablet and mobile viewing doubled in 2012

Ooyala, the video streaming, analytics and monetisation platform provider, has released its Global Video Index: 2012 Year in Review, offering key insights into how viewers watch video online around the world. The Video Index affirms that consumer video viewing is shifting online and explains why content providers are experimenting with new types of premium content and delivery methods.

Key findings in the Global Video Index include:
● Viewers watched live video 18 times longer on desktops, five times longer on tablets and four times longer on mobile than video­on­demand content in Q4.
● Branded video views surged 91 per cent from the start of the quarter to their peak in
mid­December
● Hours spent watching streaming video on tablets and mobile increased 100 per cent in 2012
● iPhone users watched twice as much video on their phones than Android users did in 2012
● Approximately one third of total time spent watching tablet video last quarter was with premium, long­form content running more than 60 minutes

“Streaming video has crossed an inflection point and it’s now a necessary channel for both consumers as well as broadcasters, brands and media companies around the world,” said Jay Fulcher, CEO of Ooyala.

Posted by on Feb 26 2013. Filed under Articles, Consumer Behaviour, Mobile, Mobile TV, OTT, Portable Media, Research.

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