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Brightcove advances HTML5 video monetisation

Brightcove, a global provider of cloud content services, has announced the general availability of a comprehensive monetisation solution for HTML5 video, including support for VAST-compliant pre-, mid- and post-roll ads, a new HTML5 video player API for dynamically setting and changing ad policies, and HTML5 video plug-in support for ad servers from FreeWheel, Google, Videoplaza and YuMe.

The Brightcove Video Cloud online video platform provides ad-supported media companies with a full suite of capabilities required to reliably and consistently maximise the revenue potential of their online video initiatives across desktops, mobile devices, and a diverse universe of operating systems and Web browsers.

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