Brightcove launches native player

Brightcove, a provider of cloud content services, has introduced new native player software development kits (SDKs) for Apple iOS and Google Android devices, integrated with advertising, analytics, audience measurement and digital rights management providers. The software allows video publishers to deliver apps that integrate with the third-party services required for video monetization and harness the performance and deep operating system integration that native technology can provide.

“The biggest challenge facing media companies today is delivering high-quality video across mobile devices with the advertising, analytics and content protection required to propel their business,” said Phil Costa, Director of Product Management, Brightcove. “We architected these new native player SDKs in close collaboration with media industry leaders to provide maximum power and flexibility to developers building video-rich apps for the leading smartphones and tablets.”

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