MacDonald new Sky 1 chief

BSkyB has appointed Adam MacDonald to run Sky 1. Hadam_macdonalde is currently vice president of A+E Networks UK.

Liam Keelan, the BBC’s former head of daytime, had been due to take up the Sky 1 role but changed his mind last month, opting to join the BBC’s commercial arm, BBC Worldwide, instead. MacDonald is a former head of daytime at both ITV and C4.

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