StarHub launches StarHub TV

StarHub TV commercial customers in Singapore can access an all-new TV viewing experience with the launch of StarHub TV on Fibre from March 18th. An IPTV pay TV service, StarHub TV on Fibre offers businesses access to crystal clear high-definition content and over three times as many TV channels as the existing Digital Terrestrial Television (DTTV) platform. The service will be initially available only to commercial customers such as offices, restaurants and pubs.

Delivered over the island-wide Next Generation Nationwide Broadband Network (NGNBN), StarHub TV on Fibre will be able to reach current DTTV customers and beyond, effectively covering commercial customers all over Singapore. StarHub TV on Fibre customers will also enjoy prioritised, managed IPTV access as the service utilises discrete ports on the optical network terminal.

“While DTTV has served our commercial customers well, we have capitalised on the NGNBN roll-out to provide an even better service to this segment of customers. StarHub TV on Fibre marks an important milestone in our pay TV business. Compared to DTTV, we can offer our commercial customers a significantly improved breadth and depth of content, delivered with the assurance of our trademark reliability,” said Lin Shu Fen, StarHub’s Vice President of Home Solutions. “We expect the new user interface to provide our customers with a smoother and seamless journey when interacting with the content. In addition, it will bring a new level of interactivity and personalisation to TV viewing with features such as Facebook profile integration and the ability to set unique user accounts. We will have over 100 TV channels at launch and we are constantly working with content providers to bring more channels to the service.”

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